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Marketing application photos: yes or no?

Photo expectations in Marketing: industry norms, outfit, and what counts in portraits.

  • Updated
  • 1 min read

A photo is required nowhere – but norms differ. Creative roles allow a more personal photo – professional, but with character.

The industry norm

Creative roles allow a more personal photo – professional, but with character. When in doubt: a good photo never harms, a missing one rarely does. Abroad: no photo for US and UK roles.

The good portrait

  • Current: taken this year, looking like day one.
  • Bright and sharp: neutral background, friendly gaze.
  • Fitting: attire one step above the daily job.

In the editor you toggle the photo per template.

Frequently asked questions

How do I show creativity?

With samples and results – the resume layout itself is the first sample.

Selfie acceptable?

Only if bright, sharp and neutral – a photographer is safer.

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