Guides
Marketing applications: cover letter and resume tips
What matters in Marketing applications: structure, wording and the most common mistakes.
In marketing, evidence wins: campaigns, metrics and samples beat adjectives. Hiring managers check channels, metrics and the portfolio first.
How to word your roles
- Channels with metrics: reach, conversion or ROAS per channel, not just social media experience.
- Campaigns as projects: summarise goal, measure and result in one line.
- Link samples: work samples belong in the contact details, not the appendix.
Skills that count
Channels and tools (SEO, SEA, social, email), analytics, CMS, design basics and project management. Contact details with portfolio link, profile, experience, projects, education, skills.
The role examples let you adopt wording straight into your resume.
Frequently asked questions
What belongs in a marketing resume?
Channels with metrics, campaigns as projects, tools and a linked portfolio.
How do I show creativity?
With samples and results – the resume layout itself is the first sample.